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Should my SEO strategy include Yahoo and Bing?

We’ve all been Google’d…. We’re not talking about someone looking us up on the search engine, we are referring to the incredible impact Google has had on (dare I say it) our lives, as well as the internet itself. “Google It” has become one of the most common phrases in modern times. It’s dominated SEO’s thoughts, probably dreams and almost certainly nightmares! How do we rank well on Google? How can we get to the top of Google? Quite amazing when you consider it wasn’t even the original search engine (not by a long shot, who remembers Archie?).

SEO isn't dead: it's a Zombie!

SEO is dead, unnecessary, ill fated, doomed. Blah, blah, blah. Everytime Google lays out a new hurdle to jump the it's the same old story and an obituary style blog post is written. But this just isn't the case. SEO isn’t dead it’s a zombie, ever feasting on Google algorithms in order to gain strength. The SEO Zombie gains power with each new hurdle as tactics and strategies are always having to be adopted.

How To Avoid The Duplicate Content Trap

Unique quality content is essential for search and social. Duplicate content dents your chances of achieving high SERPs at best, or penalises your site at worst.  Search Engines do test for the uniqueness of copy. If your content is similar to another, your site can be subject to duplicate content penalty. Read on to find out what is considered duplicate content and why you should avoid duplications at any time.


Seeing Double

Ten Essential Steps To Optimise Copy For Search

If you are writing and publishing content for websites you should be writing and publishing your content so it is optimised for Search Engines. Search Engine Optimised (SEO) copy is a little more work but could reap massive benefits. Importantly, expert SEO copywriting is a prerequisite for achieving solid Search Engine Ranking Position (SERP) success. Search Engines need to understand what your page is all about as much as your visitors. Writing copy for SEO does not have to be a compromise. Read our top ten essential steps to write successful copy for SEO:

The Symbiotic Relationship Between Social Media And SEO

Search engine optimisation doesn’t exist in a vacuum, the relationship between search engine optimisation (SEO) and Social Media is symbiotic in nature; meaning that the relationship benefits both parties. The cycle of interaction between social media and SEO starts with the publishing of quality content; content that is interesting, readable, succinct, well-written, and persuasive.

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