255% INCREASE in YouTube subscribers
137% INCREASE in YouTube views

60K NEW FOLLOWERS on Twitter
28% INCREASE in LinkedIn followers


SEO alignment
Content optimisation
YouTube optimisation


Reach building
Micro content

Paid media
YouTube ads
LinkedIn ads
Twitter ads
Facebook ads

The Challenge

  • Increase visibility of content and YouTube channel
  • Transform Innovate UK into the number one video resource for aspiring innovators in the UK
  • Build awareness and engagement with Innovate’s key audiences and stakeholders

The Solution

  • Created, implemented and executed a full content strategy & YouTube strategy
  • Identified industry influencers, placing guest posts which included Innovate videos
  • Optimised the YouTube channel and videos for maximum visibility
  • Worked with visual storytelling studio, Nucco Brain, to create visually stimulating content to engage our target audience
  • Responsible for research, planning & script writing of videos
  • Used organic and paid methods to gain visibility and views of Innovate UK videos
  • Utilised various social media tools to build highly relevant, engaged communities

Other Key Results

  • 120 Guest posts placed on highly relevant 3rd party influencer blogs and sites
  • Organic YT views up 110% YOY
  • Minutes watched on YT up 212% YOY
  • Views from YT search engine up 108% YOY
  • Over 6M impressions & 200k views via paid media at £0.01 CPV (cost per view)
The insights fed into our content strategy contributed significantly to us reinventing our approach to content; this coupled with distribution expertise has massively increased our visibility.

Peter Wilson, Digital Communications Manager, Innovate UK

Get In Touch

Get in touch.

Fill in the form below and we will get back to you as soon as possible.