Link Building Best Practice Advice In A Nutshell

Successful SEO requires a high amount of ‘natural’ (organic) inbound links. Inbound links (links from other websites to your own site) are still the most important ranking factor in Google. By analysing inbound links for volume, quality and relevancy, Google distinguishes between otherwise similar websites. In simple terms, pages with more inbound links are deemed to be more important, hence increasing your site’s popularity. Link quality, authority and relevancy are also important. Link building is the most difficult part of SEO. It requires expertise, a lot of experience and even more time. 

Below some advice you may want to consider, when trying to get links from other websites.

Good links refer traffic too

Don’t just think Google rankings. Get links from relevant sites in your industry. If your link building initiative is well executed, you will get quality referral traffic in addition to an increase in popularity and rankings.

Great content helps you get links

Other websites are more likely to link to you if your site offers great content, free tools, unique features and quality information. Naturally, if your website has got something unique to offer, other site owners will want to provide this to their visitors too.

Brand authority is important

Work on your brand authority. You gain brand authority by acquiring links from other websites, using your company / brand name as link text. Once you have a higher brand authority than your competitors you will need a small number of keyword-rich anchor text links to rank well. Content syndication and online press releases are a good way to gain brand links.

Not all links are equal

As a general rule, almost all inbound links have some value. However it is better to gain a small number of quality links from relevant, local websites than a large number of links from non-relevant websites in countries outside your target market. Like with all other SEO activities, it is better to do less more frequently than too much sporadically.

Understand your niche

Understand your market niche and your industry sector. You probably won’t get links from the most relevant websites, i.e. your competitors. Widen the net! Get links from industry suppliers, service providers, publishers, directories, bloggers, forums, education and training providers in your niche. They are all highly relevant.

Natural link building is key

Choose an organic, long-term link building strategy that you can sustain. Avoid link building peaks and troughs. If you gain too many ‘unnatural’ links from low quality sites too quickly, Google will catch up with you eventually. Last year, Google made ~500 changes to their search algorithm. Bad practice link building and spam links will be penalised. It is only a question of time.

Get links from people you know

Get as many inbound links from people and organisations you know. Employees, partners, suppliers, customers, sponsors, family and friends will all link to your website naturally.

Trade content for links

Offer quality content and reviews to get editorials in return for a link back to your website. Pick the most relevant publishers in your niche to maximise inbound link equity. Provide unique content for each editorial to minimise duplicate content penalties.

Make it easy to link to your site

Make it easy for webmasters to link to your site. Help your link partners to easily include your link in their websites. Publish and provide html code for your link including URLs and link text.

Don't fall for it

Whatever you do, don’t fall for it. Don’t buy 1000s of directory or article submissions at a time. Don’t buy into ‘special’ offers promising you 1000s of links. Avoid the latest ‘get links quick’ schemes. Don’t expect much from SEO campaigns costing you a few hundred pounds per month.

Successful inbound link building requires expertise, experience and a lot of time.  You either invest a significant share of your own time or you pay an expert to do it for you. Either way, for SEO more than anything else, you pay for what you get.

Thanks for reading to the end. We hope you found this post useful. Get started now and contact us for your free assessment.

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