Optimise Your Account
- Include a relevant profile pic, a logo is ideal.
- Ensure your username is relevant and easily searchable.
- Write a full and accurate bio that sums up what your brand is all about – be sure to include bags of personality.
- When writing your profile, include keywords that could help customers find you.
- Use relevant hashtags in your bio – this is the number one way for random followers to happen upon your profile.
- Don’t be spammy in your bio, this is a sure-fire way to repel followers.
- Include a link back to your site.
Get Your Pictures Right
- Keep pictures relevant and interesting – not promotional.
- Use relevant hashtags in your caption (more about this later).
- Use an interesting/captivating caption to your pictures. Try to keep it genuine, conversational and comical if possible.
- Quality beats quantity. Don’t scatter gun your Instagram account, keep it relevant and interesting.
- Use the filters. There’s been research to claim Mayfair filter performs best, we wouldn’t recommend using this all the time. Look for filters which complement each individual image.
- Use a call-to-action in your caption, asking people to click the link in your bio is the most common CTA on Instagram.
- Tag people in your images. This gets your image seen and will boost engagement.
- Geotag your pics, your photo will show up to others who post in your local area.
- Get your image dimensions right.
- Use collages for effect. This is especially useful if you’re summing up a campaign or brand achievement.
You may also like: How to Unlock the Potential of Partnership Marketing.
- Start liking images from people in your target audience – as many as possible.
- Comment on random pics too – we’re not talking about the random brainless ‘awesome pic’ comments we all get. Offer something genuine and interesting.
- Follow relevant users. Search out popular, relevant hashtags and follow genuine users.
- Go for the low hanging fruit, suggested friends are there for a reason – follow them.
- Implement these every day, no excuses.
It's All About the Hashtags
- Do some hashtag research to see which relevant tags perform the best.
- See which hashtags your competitors use and how effective these are.
- Use around 5 hashtags per caption – this number gets the best engagement.
- Add extra hashtags into the comments.
- Don’t hashtag for the sake of it, some tags like ‘#likeforlike’ can devalue your brand.
- When your brand takes off, try creating a unique hashtag – this is a great tool for Instagram competitions.
You may also like: How to Handle Negative Feedback on Social Media.
- Only go after relevant influencers who appeal directly to your target audience.
- Doing the occasional shout out and sharing the love is a great way of getting on an influencer’s radar.
- Influencer marketing is seriously expensive so do your research before going through with any partnership campaign.
Other Handy Tips
- Cross-promote your Instagram account on other social media platforms.
- Post Instagram images on Twitter.
- Host a competition which requires entrants to follow you and like your picture.
- Research suggests images posted at 2am and 5pm work best (9am and 6pm are the worst).
- Utilise the Instagram story feature.
- Find a niche/theme to your posts – keep posts on-brand.
- Ask questions of your following to boost engagement and reply to comments.
- Post on Sundays for maximum visibility – Sunday sees the least images posted.
- Post on Wednesdays for maximum engagement.
- Share behind-the-scene images to give a human element to your brand.
- Build and nurture your community.
- Analyse the performance of images and see what works best.