Site Traffic Appraisal
What is a Site Traffic Appraisal?
A site traffic appraisal is a level down from a full SEO Appraisal and is just looking at the traffic your website is currently getting and where it is coming from. The appraisal might highlight ways to a low cost search engine optimisation and assesses traffic opportunity you might be currently missing and highlights relevant potential traffic gaps. It essentially exploring ways to make search engine optimisation and SEO feasible for your website.
Statistically search engine optimisation and SEO represents about 70% of all search traffic and as a result will make a big difference to the success of your online marketing campaigns. The starting point for any SEO campaign is an full SEO appraisal or alternatively a site traffic appraisal if you are a very small business and aiming for a low cost search engine optimisation.
Conducting a Site Traffic Appraisal can highlight important shortcomings with your site. Which once addressed through natural optimisation it can make a real difference to the success of your business, opening the door to increase sales as well as cutting costs.