Netleadz

What is a Search Engine Strategy?

An effective search engine strategy aims to balance campaign cost, traffic quality and traffic quantity. It is very easy (and very common) for companies to waste a lot of money optimising their website for the wrong key terms or targeting keywords that generate no traffic. Development of an effective search engine strategy will help achieve objectives and minimise the cost.

Search engine strategy also deals with the right approach to your website content creation, content structure and inbound link building specifically for your business. Where content creation and content structure can be a one of effort, inbound link building is an ongoing one, requiring a lot of attention to details and a very good understanding on how search engines work. It is always best to get search engine optimisation specialists involved at an early stage.

Any SEO strategy would also include a keyword research and analysis to help identify which search terms and key phrases are the correct one to target for your specific business, product or service. It is very important to take the path of ethical search engine optimisation when appointing your search engine optimisation specialists

What is a content gap analysis?

A content gap in the context of search engine optimisation marketing is informational content related to your business, product or service that could be published on your website and that has people actually search for. Web site content management is essential and it is important to understand that there are literally thousands of people searching every day with keyword phrases that you had never thought about using on your website.

A content gap analysis takes a demand driven approach, analysis where there is specific demand for information related to your business. Closing the content gap and directing relevant traffic to your site could generate new leads. Content gap analysis contain Keyword research and Keyword analysis.

Keyword research and Keyword analysis are the foundations to a successful website and the essential starting point for any search engine optimisation (SEO) campaign. Keyword research is a lengthy process, however done correctly results in a clear understanding of terms and phrases searched for by potential customers for your industry, business, product or service. Keyword research also highlights potential business niches, assessed the competitiveness of relevant keywords and analyses the use of required key competitors.

What is a product sales opportunity analysis?

In a nutshell, a product sales opportunity analysis is researching how many people are actually searching for the product you are offering or planning to offer. A product sales opportunity will give you an understanding of online demand before you launch your product or build a new website or commission new web pages. It is important to understand that there are literally thousands of people searching every day with keyword phrases that you had never thought about using on your website. Equally you could be marketing a product online nobody ever searches for, wasting time and money

A product sales opportunity analysis can be part of a full keyword research and analysis should this be required. Understanding online demand will also provide vital intelligence on real demand as more and more people search the Internet before they by a service.

Keyword research and Keyword analysis are the foundations to a successful website and the essential starting point for any search engine optimisation (SEO) campaign. Keyword research is a lengthy process, however done correctly results in a clear understanding of terms and phrases searched for by potential customers for your industry, business, product or service. Keyword research also highlights potential business niches, assessed the competitiveness of relevant keywords and analyses the use of required key competitors.

What is Sales Lead Generation?

Poorly qualified sales leads followed up by your sales people can be an expensive waste of your time. Have you ever considered to use your website for sales lead generation? Online lead generation is a very low cost way to receive, qualify and process sales leads.

It is important to remember that there are literally thousands of people searching every day with keyword phrases that you had never thought about using on your website. Some of these searches can be matched to products or services offered by your business generating good conversion and can be turned into actual sales leads without a large investment. There are thousands of online sales opportunities, you just don’t know about them. Search engine optimisation and online marketing will help get these sales opportunities.

Site Conversion

What is Site Conversion?

Site conversion is all about how well your site converts traffic into repeat visitors, leads and actual sales. You might have spent time and money on pay per click (PPC) or search engine optimisation (SEO) campaigns in addition to expensive traditional advertising to deliver traffic to your site. Without a good conversion rate on your site this traffic will not generate sales. Site conversion is critical for sales lead generation uk. Factors that influence site conversions:

Effective product / service introduction
Site navigation structure
Content describing product / service
Speed of navigation
Ecommerce purchasing application

Site conversion are particular important for B2B websites where traffic levels tend to be very low, so every visitor counts.

SEO Training & Consultancy

What is SEO training?

Online marketing is all about driving visitors to your website or ecommerce application with the aim of selling a product or service, generating awareness for a product or service, gathering sales leads or to collect personal data from the visitors. Online Marketing has become extremely important over the past few years. With Internet use growing day by day, the Internet is becoming the first place people turn when they are looking for a product or service. As a result companies turn to professional online marketing consulting firms and online marketing services

Copywriting for Search

What is copywriting for Search?

The way you write and structure your site content for targeted keywords will make all the difference for a search engine optimisation(SEO) campaign. Search engines love content and reward well structured, content rich websites, targeting keywords that are relevant to your business with higher rankings.

There are a number of content related elements a search engine will look for to determine what that page is about including Title tag, Heading tags, Meta tags, first paragraph text, main content, Alt text and inbound hyperlink text. Copywriting for search uses all these elements to tell search engines what your page, website and above all your business is all about.

Content for search is about promoting the key phrases describing you business, product or service through structured copywriting and web site content management. Keyword research, keyword analysis , targeting keywords and building them into your webste text content is essential for search engine success. This usually means writing and re-writing text and web content management. In addition search engine optimisation campaigns require business-, product- and service related articles and web press releases to promote your website content off site to UK and global audiance.

What is a full SEO Appraisal?

Search Engine Optimisation (SEO) Appraisal is essentially a full analysis of your website including recommendation for your business specific SEO campaign. SEO Appraisal is essential to any search engine optimisation consultancy service. Search engine optimisation (SEO) is the cornerstone of search marketing and is critical to marketing an online business.

Search Engine Optimisation (SEO), also called online search marketing is a way to ensure your website achieves maximum visibility and delivers the highest possible number of ‘free’ visitors from search engines against business relevant keywords and key phrases. The starting point for any SEO campaign is a SEO appraisal. The Appraisal can be delivered in full or in part containing some or all of the below elements:

Full SEO Audit
Website Audit
Opportunity Analysis
Pay per Click Appraisal
Keyword Analysis
Competitor Research
Site popularity Analysis
Usability Analysis
Spider Accessibility Review

Search engine consultancy services can make a real difference to the success of your business, opening the door to increase sales as well as cutting costs.

Netleadz is a single partner that provides a full range of online marketing and web development services including advice, analysis, technology, delivery and support. Please email us or call 0207 263 2425 today to speak to one of our consultants and we can get your campaign started within 48 hours.