Netleadz

What is Keyword research?

Keyword research is the foundation to a successful website and the essential starting point for any search engine optimisation (SEO) campaign. Keyword research and optimisation is a lengthy process with the end result of finding important keywords and important keyword phrases for your business. It is all about finding the best website keywords and done correctly results in a clear understanding of terms and phrases searched for by potential customers for your industry, business, product or service. Done wrongly you might get traffic but no conversion.

Keyword research also highlights potential business niches, assesses the competitiveness of relevant keywords and analyses the use of required keywords by your competitors.

What is a product sales opportunity analysis?

In a nutshell, a product sales opportunity analysis is researching how many people are actually searching for the product you are offering or planning to offer. A product sales opportunity will give you an understanding of online demand before you launch your product or build a new website or commission new web pages. It is important to understand that there are literally thousands of people searching every day with keyword phrases that you had never thought about using on your website. Equally you could be marketing a product online nobody ever searches for, wasting time and money

A product sales opportunity analysis can be part of a full keyword research and analysis should this be required. Understanding online demand will also provide vital intelligence on real demand as more and more people search the Internet before they by a service.

Keyword research and Keyword analysis are the foundations to a successful website and the essential starting point for any search engine optimisation (SEO) campaign. Keyword research is a lengthy process, however done correctly results in a clear understanding of terms and phrases searched for by potential customers for your industry, business, product or service. Keyword research also highlights potential business niches, assessed the competitiveness of relevant keywords and analyses the use of required key competitors.

What is Sales Lead Generation?

Poorly qualified sales leads followed up by your sales people can be an expensive waste of your time. Have you ever considered to use your website for sales lead generation? Online lead generation is a very low cost way to receive, qualify and process sales leads.

It is important to remember that there are literally thousands of people searching every day with keyword phrases that you had never thought about using on your website. Some of these searches can be matched to products or services offered by your business generating good conversion and can be turned into actual sales leads without a large investment. There are thousands of online sales opportunities, you just don’t know about them. Search engine optimisation and online marketing will help get these sales opportunities.

What is a Link Building Service?

The success of your website in gaining high visibility in search engines and in receiving large numbers of relevant visitors is heavily influenced by the incoming links to your site from other 3rd party websites. When assessing the importance of your site, which directly affects your rankings, the search engines look closely at your incoming links. Equally real visitors can follow links from 3rd party websites to yours and end up doing business with you as a result. Link building is difficult and is best left to a link building service provider.

Link building is an essential, and often the most challenging element in the development of your specific website traffic. Link building requires knowledge, effort and creative thinking as there are a number of possible ways of getting quality links. Quality links are hard to come by for some of the more competitive search terms but depending on your business-, product or service niche there are a number of effective ways of getting inbound links from quality, related sites beyond exchanging reciprocal links or buying one way links. Netleadz offers link building services UK and worldwide.

Content for Search

What is content for search?

Content for search is about promoting the key phrases describing you business, product or service through structured copywriting and web site content management. Search engines love content and reward well structured, content rich websites with higher rankings for relevant keywords. Once the keyword research has identified keywords to be targeted your website content has to be reviewed and new pages have to be created.

Choosing relevant keywords and building them into your webste text content is essential for search engine success. This usually means writing and re-writing text and web content management. In addition search engine optimisation campaigns require business-, product- and service related articles and web press releases to promote your website content off site to UK and global audiance.

Search engine optimisation (SEO) is the cornerstone of search marketing. Search Engine Optimisation (SEO) is a way to ensure your website achieves maximum visibility and delivers the highest possible number of ‘free’ visitors from search engines against business relevant keywords and key phrases. Statistically SEO represents about 70% of all search traffic and as a result will make a big difference to the success of your online marketing campaigns.

SEO Training & Consultancy

What is SEO training?

Online marketing is all about driving visitors to your website or ecommerce application with the aim of selling a product or service, generating awareness for a product or service, gathering sales leads or to collect personal data from the visitors. Online Marketing has become extremely important over the past few years. With Internet use growing day by day, the Internet is becoming the first place people turn when they are looking for a product or service. As a result companies turn to professional online marketing consulting firms and online marketing services

Site Traffic Appraisal

What is a Site Traffic Appraisal?

A site traffic appraisal is a level down from a full SEO Appraisal and is just looking at the traffic your website is currently getting and where it is coming from. The appraisal might highlight ways to a low cost search engine optimisation and assesses traffic opportunity you might be currently missing and highlights relevant potential traffic gaps. It essentially exploring ways to make search engine optimisation and SEO feasible for your website.

Statistically search engine optimisation and SEO represents about 70% of all search traffic and as a result will make a big difference to the success of your online marketing campaigns. The starting point for any SEO campaign is an full SEO appraisal or alternatively a site traffic appraisal if you are a very small business and aiming for a low cost search engine optimisation.

Conducting a Site Traffic Appraisal can highlight important shortcomings with your site. Which once addressed through natural optimisation it can make a real difference to the success of your business, opening the door to increase sales as well as cutting costs.

Copywriting for Search

What is copywriting for Search?

The way you write and structure your site content for targeted keywords will make all the difference for a search engine optimisation(SEO) campaign. Search engines love content and reward well structured, content rich websites, targeting keywords that are relevant to your business with higher rankings.

There are a number of content related elements a search engine will look for to determine what that page is about including Title tag, Heading tags, Meta tags, first paragraph text, main content, Alt text and inbound hyperlink text. Copywriting for search uses all these elements to tell search engines what your page, website and above all your business is all about.

Content for search is about promoting the key phrases describing you business, product or service through structured copywriting and web site content management. Keyword research, keyword analysis , targeting keywords and building them into your webste text content is essential for search engine success. This usually means writing and re-writing text and web content management. In addition search engine optimisation campaigns require business-, product- and service related articles and web press releases to promote your website content off site to UK and global audiance.

What is a full SEO Appraisal?

Search Engine Optimisation (SEO) Appraisal is essentially a full analysis of your website including recommendation for your business specific SEO campaign. SEO Appraisal is essential to any search engine optimisation consultancy service. Search engine optimisation (SEO) is the cornerstone of search marketing and is critical to marketing an online business.

Search Engine Optimisation (SEO), also called online search marketing is a way to ensure your website achieves maximum visibility and delivers the highest possible number of ‘free’ visitors from search engines against business relevant keywords and key phrases. The starting point for any SEO campaign is a SEO appraisal. The Appraisal can be delivered in full or in part containing some or all of the below elements:

Full SEO Audit
Website Audit
Opportunity Analysis
Pay per Click Appraisal
Keyword Analysis
Competitor Research
Site popularity Analysis
Usability Analysis
Spider Accessibility Review

Search engine consultancy services can make a real difference to the success of your business, opening the door to increase sales as well as cutting costs.

Netleadz is a single partner that provides a full range of online marketing and web development services including advice, analysis, technology, delivery and support. Please email us or call 0207 263 2425 today to speak to one of our consultants and we can get your campaign started within 48 hours.