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What is Keyword analysis?

Keyword analysis follows keyword research and has the purpose to understand your potential online audience. It is an essential step in any search engine optimisation (SEO) campaign and in a way defines the search engine optimisation definition. Keyword analysis and optimisation is a lengthy process with the end result of finding important keywords and important keyword phrases for your business. It is all about finding the best website keywords and done correctly results in a clear understanding of terms and phrases searched for by potential customers for your industry, business, product or service. Done wrongly you might get traffic but no conversion.

Keyword analysis also highlights potential business niches, assesses the competitiveness of relevant keywords and analyses the use of required keywords by competitors.

What is Keyword research?

Keyword research is the foundation to a successful website and the essential starting point for any search engine optimisation (SEO) campaign. Keyword research and optimisation is a lengthy process with the end result of finding important keywords and important keyword phrases for your business. It is all about finding the best website keywords and done correctly results in a clear understanding of terms and phrases searched for by potential customers for your industry, business, product or service. Done wrongly you might get traffic but no conversion.

Keyword research also highlights potential business niches, assesses the competitiveness of relevant keywords and analyses the use of required keywords by your competitors.

What is a content gap analysis?

A content gap in the context of search engine optimisation marketing is informational content related to your business, product or service that could be published on your website and that has people actually search for. Web site content management is essential and it is important to understand that there are literally thousands of people searching every day with keyword phrases that you had never thought about using on your website.

A content gap analysis takes a demand driven approach, analysis where there is specific demand for information related to your business. Closing the content gap and directing relevant traffic to your site could generate new leads. Content gap analysis contain Keyword research and Keyword analysis.

Keyword research and Keyword analysis are the foundations to a successful website and the essential starting point for any search engine optimisation (SEO) campaign. Keyword research is a lengthy process, however done correctly results in a clear understanding of terms and phrases searched for by potential customers for your industry, business, product or service. Keyword research also highlights potential business niches, assessed the competitiveness of relevant keywords and analyses the use of required key competitors.

What is a service sales opportunity analysis?

In a nutshell, a service sales opportunity analysis is researching how many people are actually searching for the services you are offering or planning to offer. A service sales opportunity will give you an understanding of online demand before you launch your service or build a new website or commission new webpages. It is important to understand that there are literally thousands of people searching every day with keyword phrases that you had never thought about using on your website. Equally you could be marketing a service online nobody ever searches for, wasting time and money.

A service sales opportunity analysis can be part of a full keyword research and analysis should this be required. Understanding online demand will also provide vital intelligence on real demand as more and more people search the Internet before they buy a service.

Keyword research and Keyword analysis are the foundations to a successful website and the essential starting point for any search engine optimisation (SEO) campaign. Keyword research is a lengthy process, however done correctly results in a clear understanding of terms and phrases searched for by potential customers for your industry, business, product or service. Keyword research also highlights potential business niches, assessed the competitiveness of relevant keywords and analyses the use of required key competitors.

Site Traffic Appraisal

What is a Site Traffic Appraisal?

A site traffic appraisal is a level down from a full SEO Appraisal and is just looking at the traffic your website is currently getting and where it is coming from. The appraisal might highlight ways to a low cost search engine optimisation and assesses traffic opportunity you might be currently missing and highlights relevant potential traffic gaps. It essentially exploring ways to make search engine optimisation and SEO feasible for your website.

Statistically search engine optimisation and SEO represents about 70% of all search traffic and as a result will make a big difference to the success of your online marketing campaigns. The starting point for any SEO campaign is an full SEO appraisal or alternatively a site traffic appraisal if you are a very small business and aiming for a low cost search engine optimisation.

Conducting a Site Traffic Appraisal can highlight important shortcomings with your site. Which once addressed through natural optimisation it can make a real difference to the success of your business, opening the door to increase sales as well as cutting costs.