digital

Optimisation Is Never Optional

When meeting prospect companies to discuss digital briefs, we are all too often told that Search Engine Optimisation (SEO) is optional or worse, not required at all. Budgets often don’t include any provisions for online marketing, with most of the project funds earmarked for website build, rather than online marketing. We believe, that any digital brief, excluding SEO equates to a slow suicide note for your website’s chance of success.

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