Site Conversion
What is Site Conversion?
Site conversion is all about how well your site converts traffic into repeat visitors, leads and actual sales. You might have spent time and money on pay per click (PPC) or search engine optimisation (SEO) campaigns in addition to expensive traditional advertising to deliver traffic to your site. Without a good conversion rate on your site this traffic will not generate sales. Site conversion is critical for sales lead generation uk. Factors that influence site conversions:
Effective product / service introduction
Site navigation structure
Content describing product / service
Speed of navigation
Ecommerce purchasing application
Site conversion are particular important for B2B websites where traffic levels tend to be very low, so every visitor counts.