What is a service sales opportunity analysis?
In a nutshell, a service sales opportunity analysis is researching how many people are actually searching for the services you are offering or planning to offer. A service sales opportunity will give you an understanding of online demand before you launch your service or build a new website or commission new webpages. It is important to understand that there are literally thousands of people searching every day with keyword phrases that you had never thought about using on your website. Equally you could be marketing a service online nobody ever searches for, wasting time and money.
A service sales opportunity analysis can be part of a full keyword research and analysis should this be required. Understanding online demand will also provide vital intelligence on real demand as more and more people search the Internet before they buy a service.
Keyword research and Keyword analysis are the foundations to a successful website and the essential starting point for any search engine optimisation (SEO) campaign. Keyword research is a lengthy process, however done correctly results in a clear understanding of terms and phrases searched for by potential customers for your industry, business, product or service. Keyword research also highlights potential business niches, assessed the competitiveness of relevant keywords and analyses the use of required key competitors.