What is Keyword research?
Keyword research is the foundation to a successful website and the essential starting point for any search engine optimisation (SEO) campaign. Keyword research and optimisation is a lengthy process with the end result of finding important keywords and important keyword phrases for your business. It is all about finding the best website keywords and done correctly results in a clear understanding of terms and phrases searched for by potential customers for your industry, business, product or service. Done wrongly you might get traffic but no conversion.
Keyword research also highlights potential business niches, assesses the competitiveness of relevant keywords and analyses the use of required keywords by your competitors.