What is Keyword analysis?
Keyword analysis follows keyword research and has the purpose to understand your potential online audience. It is an essential step in any search engine optimisation (SEO) campaign and in a way defines the search engine optimisation definition. Keyword analysis and optimisation is a lengthy process with the end result of finding important keywords and important keyword phrases for your business. It is all about finding the best website keywords and done correctly results in a clear understanding of terms and phrases searched for by potential customers for your industry, business, product or service. Done wrongly you might get traffic but no conversion.
Keyword analysis also highlights potential business niches, assesses the competitiveness of relevant keywords and analyses the use of required keywords by competitors.