126% INCREASE in Organic traffic

620% INCREASE in Social traffic

501% INCREASE in Blog views

155% INCREASE in Twitter engagement

Channel/Strategy/Deliverables


Search/SEO
SEO alignment
Content optimisation

Content
Audit
Stategy
Optimisation
Distribution

Social
Reach building
Engagement
Micro content

The Challenge

  • Build brand awareness and establish Alpine Infusion as the premier luxury ski chalet brand in the Three Valleys
  • Increase traffic to website & increase organic conversions
  • Increase engagement on social media and build a loyal community of skiing enthusiasts
  • Build the digital footprint of the brand

The Solution

  • Performed full website audit to identify key SEO opportunities
  • Utilised both on-page and technical SEO to improve rankings and search traffic
    • Optimised the majority of pages on the site to boost performance in search
  • Created, implemented and executed content strategy and roadmap
    • Regularly published high quality, fully optimised content to rank in search
  • Outreached to key influencers in the skiing and luxury sectors
    • Seeded content on 3rd party blogs
    • Used Twitter to identify and connect with industry influencers
  • Used social media as a tool to create an active following
    • Consistently published great content across social channels
    • Interacted with skiing fans & other luxury brands to become a respected voice in the industry


255% INCREASE in YouTube subscribers
137% INCREASE in YouTube views

60K NEW FOLLOWERS on Twitter
28% INCREASE in LinkedIn followers

Channel/Strategy/Deliverables


Search/SEO
SEO alignment
Content optimisation
YouTube optimisation

Content
Audit
Stategy
Optimisation
Distribution

Social
Reach building
Engagement
Micro content

Paid media
YouTube ads
LinkedIn ads
Twitter ads
Facebook ads

The Challenge

  • Increase visibility of content and YouTube channel
  • Transform Innovate UK into the number one video resource for aspiring innovators in the UK
  • Build awareness and engagement with Innovate’s key audiences and stakeholders

The Solution

  • Created, implemented and executed a full content strategy & YouTube strategy
  • Identified industry influencers, placing guest posts which included Innovate videos
  • Optimised the YouTube channel and videos for maximum visibility
  • Worked with visual storytelling studio, Nucco Brain, to create visually stimulating content to engage our target audience
  • Responsible for research, planning & script writing of videos
  • Used organic and paid methods to gain visibility and views of Innovate UK videos
  • Utilised various social media tools to build highly relevant, engaged communities

Other Key Results

  • 120 Guest posts placed on highly relevant 3rd party influencer blogs and sites
  • Organic YT views up 110% YOY
  • Minutes watched on YT up 212% YOY
  • Views from YT search engine up 108% YOY
  • Over 6M impressions & 200k views via paid media at £0.01 CPV (cost per view)
The insights fed into our content strategy contributed significantly to us reinventing our approach to content; this coupled with distribution expertise has massively increased our visibility.

Peter Wilson, Digital Communications Manager, Innovate UK

Channel/Strategy/Deliverables

The Challenge

The Solution


219% INCREASE in Organic traffic

145% INCREASE in Social traffic

234% INCREASE in Blog views

Over 8K NEW FOLLOWERS on Twitter

Channel/Strategy/Deliverables


Search/SEO
SEO alignment
Content optimisation
In-Depth semantic keyword research
YouTube optimisation

Content
Audit
Stategy
Optimisation
Copywriting
Distribution

Social
Twitter
LinkedIn
Reach building
Engagement
Micro content

Paid media
Google PPC & RLSA

The Challenge

  • Build a new audience for No Letting Go and establish the brand as an industry leader for property inventory services
  • Drive traffic to the website to generate more business
  • Utilise social media channels to boost brand awareness
  • Use paid media channels to promote franchisee business & Kaptur inventory software to generate leads

The Solution

  • Carried out full website audit to identify opportunities for boosting site's performance in search
  • Turned No Letting Go's blog into a helpful resource for landlords, tenants and property professionals
    • Created full content roadmap to plan topics & themes for the upcoming year
    • Utilised the skyscraper method to create high quality, insightful content that performed exceptionally well in search results
  • Managed multiple NLG social media accounts to drive awareness across all areas of the business
    • Regularly interacted with key property accounts to establish No Letting Go as a thought leader
    • Grew engaged following across LinkedIn and Twitter
  • Set up and managed a full AdWords campaign to drive leads and sign-ups
    • Regularly optimised campaign to lower CPA and discover profitable keywords

100% INCREASE in Organic traffic

776% INCREASE in Social traffic

4000% INCREASE in Blog views

80% INCREASE in LinkedIn followers

Channel/Strategy/Deliverables


Search/SEO
SEO alignment
Content optimisation

Content
Audit
Stategy
Optimisation
Distribution

Social
Reach building
Engagement
Micro content

Paid media
YouTube ads
LinkedIn ads
Twitter ads
Facebook ads

The Challenge

The Solution


Channel/Strategy/Deliverables

The Challenge

The Solution


Channel/Strategy/Deliverables

The Challenge

The Solution


120% INCREASE in Organic traffic

1400% INCREASE in Social traffic

100% INCREASE in Blog views

3500 NEW FOLLOWERS on Twitter

Channel/Strategy/Deliverables


Search/SEO
SEO alignment
Content optimisation

Content
Audit
Stategy
Optimisation
Distribution

Social
Reach building
Engagement
Micro content

Paid media
YouTube ads
LinkedIn ads
Twitter ads
Facebook ads

The Challenge

  • Establish iSuperdrive as the market leader in luxury car & classic car rental
  • Build brand across social media, creating a community of car lovers that interact with iSuperdrive
  • Raise organic conversions from website & significantly increase online revenue
  • Improve SEO & help iSuperdrive rank for multiple keywords

The Solution

  • Developed a bespoke strategy for creating shareable, SEO-optimised content
    • Implemented content roadmap, releasing high-quality blogs & landing pages to improve rankings & traffic
  • Built a highly engaged community across various social channels, focusing on key influencers and those with an affinity audience
    • Used affinity marketing techniques to increase brand awareness and drive conversions
  • Utilised both on-page & technical SEO to gain search rankings & increase organic sessions
  • Identified and regularly interacted with people on social media to build an engaged community
    • Used Twitter as a tool to seed content, interact with luxury car community and become a thought leader within the industry


Channel/Strategy/Deliverables

The Challenge

The Solution


Channel/Strategy/Deliverables

The Challenge

The Solution