2125% INCREASE in PPC Conversions

180% INCREASE in Organic traffic

1900% INCREASE in Blog views

3000 NEW FOLLOWERS on Twitter

Channel/Strategy/Deliverables


Search/SEO
SEO alignment
Content optimisation
In-Depth semantic keyword research
YouTube optimisation

Content
Audit
Stategy
Optimisation
Copywriting
Distribution

Social
Twitter
Instagram
Reach building
Engagement
Micro content

Paid media
Google PPC & RLSA
YouTube ads
Twitter ads
Facebook ads
Brand Lift Survey

The Challenge

Simba approached us wanting to cement themselves as the no.1 mattress brand in the UK, EU and worldwide:

  • Create and implement an omni-channel strategy using both organic & paid mediums
  • Create an engaged social community with both customers and influencers, in addition to supporting customer service
  • Increase website visits via organic search
  • Increase sales and ecommerce activity
  • Support and promote all offline and above the line activity

The Solution

  • Supported the ecommerce strategy with a fully managed, performance marketing campaign:
    • Fully managed PPC, including search, display, remarketing, video
  • Content strategy and roadmap creation:
    • Implemented a bepoke strategy to increase exposure of Simba brand
    • Created a regular stream of high-quality, shareable content that ranked highly in search results
    • Outreached to influencers in order to boost the performance of content
  • Created social media strategy and took control of social channels to maximise opportunities for building the brand & increasing sales
    • Built a highly engaged Twitter & Instagram community
    • Seeded both owned and curated content, whilst growing an audience of engaged followers
    • Support outreach / PR / ecommerce
  • Created and implemented campaigns / competitions to increase engagement and awareness with target market 
  • Infulencer outreach to generate reviews, buy in and support
  • Reported back on critical learnings & key data in order to shape above the line activities and steer the design of creative assets

Netleadz were integral to the success of our marketing efforts, crafting an excellent PPC, social media and content marketing strategy. Their expertise in delivery and a results focused approach helped us reach a higher level within our industry.

Steve Reid, Director of Simba Sleep
642% INCREASE in Website traffic

564% INCREASE in Organic traffic

12K NEW FOLLOWERS on Twitter
573% INCREASE in Twitter engagement

Channel/Strategy/Deliverables


Search/SEO
SEO alignment
Content optimisation

Content
Audit
Stategy
Optimisation
Distribution

Social
Reach building
Engagement
Micro content

Paid media
YouTube ads
LinkedIn ads
Twitter ads
Facebook ads

The Challenge

  • Establish Property Detective as an influencer and disruptive entity within the property industry
  • Support both B2B & B2C business activities
  • Increase traffic to the website & generate more conversions with B2C audience
  • Support the B2B sales process
  • Organically grow a community of active followers on social media consisting of property people, potential customers and influencers
  • Establish awareness of Property Detective brand with all UK estate agents
  • Amplify and help maximise PR

The Solution

  • Created and implemented an omni-channel digital marketing strategy 
  • Designed a bespoke SEO strategy to boost site in search rankings including:
    • Outreach 
    • On-page optimisation
    • Off-page optimisation
  • Created, implemented and executed content strategy, producing high-quality content that performed excellently in search and social media
  • Took full control of social media channels to increase exposure and connect with influencers
    • Used methods such as hashtag hijacking on Twitter and regularly engaged in conversations to build brand awareness
    • Built an engaged audience of property professionals, who shared our content to amplify reach
  • Set-up and managed highly targeted PPC campaign
    • Created a fully optimised campaign to generate sign-ups
    • Constantly refined and improved campaign to lower CPA

With the help of Netleadz we saw a huge increase in web traffic and conversions. Their strategic take on digital marketing helped to boost brand awareness and establish Property Detective as an influencer within our industry.

Barry Bridges, CEO of Property Detective
126% INCREASE in Organic traffic

620% INCREASE in Social traffic

501% INCREASE in Blog views

155% INCREASE in Twitter engagement

Channel/Strategy/Deliverables


Search/SEO
SEO alignment
Content optimisation

Content
Audit
Stategy
Optimisation
Distribution

Social
Reach building
Engagement
Micro content

The Challenge

  • Build brand awareness and establish Alpine Infusion as the premier luxury ski chalet brand in the Three Valleys
  • Increase traffic to website & increase organic conversions
  • Increase engagement on social media and build a loyal community of skiing enthusiasts
  • Build the digital footprint of the brand

The Solution

  • Performed full website audit to identify key SEO opportunities
  • Utilised both on-page and technical SEO to improve rankings and search traffic
    • Optimised the majority of pages on the site to boost performance in search
  • Created, implemented and executed content strategy and roadmap
    • Regularly published high quality, fully optimised content to rank in search
  • Outreached to key influencers in the skiing and luxury sectors
    • Seeded content on 3rd party blogs
    • Used Twitter to identify and connect with industry influencers
  • Used social media as a tool to create an active following
    • Consistently published great content across social channels
    • Interacted with skiing fans & other luxury brands to become a respected voice in the industry


255% INCREASE in YouTube subscribers
137% INCREASE in YouTube views

60K NEW FOLLOWERS on Twitter
28% INCREASE in LinkedIn followers

Channel/Strategy/Deliverables


Search/SEO
SEO alignment
Content optimisation
YouTube optimisation

Content
Audit
Stategy
Optimisation
Distribution

Social
Reach building
Engagement
Micro content

Paid media
YouTube ads
LinkedIn ads
Twitter ads
Facebook ads

The Challenge

  • Increase visibility of content and YouTube channel
  • Transform Innovate UK into the number one video resource for aspiring innovators in the UK
  • Build awareness and engagement with Innovate’s key audiences and stakeholders

The Solution

  • Created, implemented and executed a full content strategy & YouTube strategy
  • Identified industry influencers, placing guest posts which included Innovate videos
  • Optimised the YouTube channel and videos for maximum visibility
  • Worked with visual storytelling studio, Nucco Brain, to create visually stimulating content to engage our target audience
  • Responsible for research, planning & script writing of videos
  • Used organic and paid methods to gain visibility and views of Innovate UK videos
  • Utilised various social media tools to build highly relevant, engaged communities

Other Key Results

  • 120 Guest posts placed on highly relevant 3rd party influencer blogs and sites
  • Organic YT views up 110% YOY
  • Minutes watched on YT up 212% YOY
  • Views from YT search engine up 108% YOY
  • Over 6M impressions & 200k views via paid media at £0.01 CPV (cost per view)
The insights fed into our content strategy contributed significantly to us reinventing our approach to content; this coupled with distribution expertise has massively increased our visibility.

Peter Wilson, Digital Communications Manager, Innovate UK
219% INCREASE in Organic traffic

145% INCREASE in Social traffic

234% INCREASE in Blog views

Over 8K NEW FOLLOWERS on Twitter

Channel/Strategy/Deliverables


Search/SEO
SEO alignment
Content optimisation
In-Depth semantic keyword research
YouTube optimisation

Content
Audit
Stategy
Optimisation
Copywriting
Distribution

Social
Twitter
LinkedIn
Reach building
Engagement
Micro content

Paid media
Google PPC & RLSA

The Challenge

  • Build a new audience for No Letting Go and establish the brand as an industry leader for property inventory services
  • Drive traffic to the website to generate more business
  • Utilise social media channels to boost brand awareness
  • Use paid media channels to promote franchisee business & Kaptur inventory software to generate leads

The Solution

  • Carried out full website audit to identify opportunities for boosting site's performance in search
  • Turned No Letting Go's blog into a helpful resource for landlords, tenants and property professionals
    • Created full content roadmap to plan topics & themes for the upcoming year
    • Utilised the skyscraper method to create high quality, insightful content that performed exceptionally well in search results
  • Managed multiple NLG social media accounts to drive awareness across all areas of the business
    • Regularly interacted with key property accounts to establish No Letting Go as a thought leader
    • Grew engaged following across LinkedIn and Twitter
  • Set up and managed a full AdWords campaign to drive leads and sign-ups
    • Regularly optimised campaign to lower CPA and discover profitable keywords

Channel/Strategy/Deliverables

The Challenge

The Solution


Channel/Strategy/Deliverables

The Challenge

The Solution


114% INCREASE in Sign-ups

85% INCREASE in Organic traffic

10K NEW FOLLOWERS on Twitter
60% INCREASE in Twitter engagement

Channel/Strategy/Deliverables


Search/SEO
SEO alignment
Content optimisation

Content
Audit
Stategy
Optimisation
Distribution

Social
Reach building
Engagement
Micro content

Paid media
Google ads
Facebook ads

The Challenge

  • Increase visits and conversions on Eatapas website
  • Manage & optiimise paid media campaigns to increase conversions and lower CPA
  • Promote events and pop ups throughout the year
  • Build an engaged community on social media
  • Increase brand awareness amongst influencers and up-market foodies

The Solution

  • Built up a community of influencers and built affinity partnerships
  • Created, implemented and executed content strategy and roadmap
  • Maximised visibility of Taste of London events with strategic use of hashtags, direct messaging and outreach
  • Set up and managed paid Facebook and Google PPC campaigns to generate sign ups and orders
  • Utilised both on-page and technical SEO to improve website rankings


Channel/Strategy/Deliverables

The Challenge

The Solution


Channel/Strategy/Deliverables

The Challenge

The Solution