| Some
interesting facts and figures on search marketing
in general click through
rates (CTR) will vary be between
10-30% for natural
search engine listings
4-6% for banner sponsored
links
and only 1-2% for side
navigation sponsored links.
93% of search engine users
will not go beyond the second page of search results.
Your company really has to be on page #1 to be
found.
75% of Google users click
through natural search links on the search result
page rather than any of the sponsored or banner
links.
90% of traffic generated
to websites is through organic searches (users
typing in search terms on search engines and click
though natural search result link).
Search listing on page
one position #1 will attract 10 times the click
through rate compared to search listings on page
one, position #10
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