What is a content gap analysis?
A content gap in the context of search engine optimisation marketing is informational content related to your business, product or service that could be published on your website and that has people actually search for. Web site content management is essential and it is important to understand that there are literally thousands of people searching every day with keyword phrases that you had never thought about using on your website.
A content gap analysis takes a demand driven approach, analysis where there is specific demand for information related to your business. Closing the content gap and directing relevant traffic to your site could generate new leads. Content gap analysis contain Keyword research and Keyword analysis.
Keyword research and Keyword analysis are the foundations to a successful website and the essential starting point for any search engine optimisation (SEO) campaign. Keyword research is a lengthy process, however done correctly results in a clear understanding of terms and phrases searched for by potential customers for your industry, business, product or service. Keyword research also highlights potential business niches, assessed the competitiveness of relevant keywords and analyses the use of required key competitors.