| Summary
Netleadz helped lakeandalpinehomes.com to significantly
increase online enquiries (2700%) and completely
eliminate PPC and print advertising cost within
six months of engagement.
Background
Lakeandalpinehomes.com is a regionally focused
rental accommodation provider for the lake Annecy
region in France based the UK. The company owns
and manages a range of holiday homes and offers
additional real estate services for holidaymaker
and accommodation owners. Traditionally customers
come from English speaking countries such as UK,
USA and Australia.
Challenge
Lakeandalpinehomes.com had been operating as a
holiday home letting agency since 2001 but was
lacking a credible web presence and had no real
web visibility. The company sales director wanted
to eliminate phone enquiries and reduce expensive
PPC and print advertising to promote the business
with the aim to generate enquiries exclusively
via natural search. Although targeting a niche
holiday destination, in online terms lakeandalpinehomes.com
is operating in the very competitive segment of
holiday accommodation and ski accommodation.
Solution
After a full business and website SEO appraisal,
Netleadz identified the following key areas to
be addressed:
1. Keyword
research and analysis online demand for
lakeandalpinehomes.com related services
2. Content development and restructure large part
of existing website
content
3. Training
the web development team on copy write for search
4. Inbound link
building campaign
Netleadz delivered a 6 months project (15/01/2006
- 15/07/2006) meeting all customer's objectives
and generating exceptional and lasting results.
Results
· Page 1 Google Rankings for 20 most important
keywords
· Position #1 page 1 Google for 5 keywords
· 600 % increase in natural search engine
traffic
· 2700 % increase in online enquiries
· 4,080% increase in online bookings
· Full elimination of PPC and print adverting
cost
Keywords
Check for yourself where you can find www.lakeandalpinehomes.com
when searching in Google for the below search
terms:
real
estate for rent Annecy
accommodation
Annecy
winter
sport Annecy
Annecy
France
lake
Annecy
ski
Annecy
property
for sale Annecy
house
for sale Annecy
renting
estate agent Annecy
property
for rent Annecy
holidays
Annecy
real
estate sale Annecy
real
estate selling Annecy
Annecy
property
Annecy
new
property Annecy
Annecy
weather
property
sale Annecy
weather
Annecy
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