126% INCREASE in Organic traffic

620% INCREASE in Social traffic

501% INCREASE in Blog views

155% INCREASE in Twitter engagement

Channel/Strategy/Deliverables


Search/SEO
SEO alignment
Content optimisation

Content
Audit
Stategy
Optimisation
Distribution

Social
Reach building
Engagement
Micro content

The Challenge

  • Build brand awareness and establish Alpine Infusion as the premier luxury ski chalet brand in the Three¬†Valleys
  • Increase traffic to website & increase organic conversions
  • Increase engagement on social media and build a loyal community of skiing enthusiasts
  • Build the digital footprint of the brand

The Solution

  • Performed full website audit to identify key SEO opportunities
  • Utilised both on-page and technical SEO to improve rankings and search traffic
    • Optimised the majority of pages on the site to boost performance in search
  • Created, implemented and executed content strategy and roadmap
    • Regularly published high quality, fully optimised content to rank in search
  • Outreached to key influencers in the skiing and luxury sectors
    • Seeded¬†content on 3rd party blogs
    • Used Twitter to identify and connect with industry influencers
  • Used social media as a tool to create an active following
    • Consistently published great content across social channels
    • Interacted with skiing fans & other luxury brands to become a respected voice in the industry


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