seoexperts's blog

Search engine optimisation doesn’t exist in a vacuum, and the relationship between SEO and Social Media is symbiotic in nature; (meaning that the relationship benefits both parties). The cycle of interaction between social media and search engine optimisation starts with the publishing of quality content (content that is interesting, readable, succinct, well-written, and persuasive).

So how do businesses use Twitter these days and how do you do business via social media? Let's cut out the long intros and focus on business. We all know how Twitter works and what it does, but do you know all the things Twitter is used for by businesses. Read our  list (in order of frequency) of Twitter business use and abuse:

In just 18 months, Google has made a significant changes to their search algorithms, lauched a social media network and banned some well kown brands. Find out what we can learn from what Google past activities.

Successful Travel SEO requires a high amount of ‘natural’ (organic), quality inbound links. Inbound links (links from other websites to your own site) are still the most important ranking factor in Google and other major search engines. By analysing inbound links for volume, quality and relevancy, Google distinguishes between otherwise similar travel websites. In simple terms, pages with more inbound links are deemed to be more important, hence increasing your travel site’s popularity. Link quality, authority and relevancy are also important.

When meeting prospect companies to discuss digital briefs, we are all too often told that Search Engine Optimisation (SEO) is optional or worse, not required at all. Budgets often don’t include any provisions for online marketing, with most of the project funds earmarked for website build, rather than online marketing. We believe, that any digital brief, excluding SEO equates to a slow suicide note for your website’s chance of success.