Christmas decorations down? Check. New Year’s resolutions made (and for most of us broken already)? Check. 2015 marketing plan complete? Before you check this off, have you considered what you shouldn’t be doing in 2015? If you answered no or even yes, you may find it worth reading through our guide to ‘what not to do’ with your digital marketing in 2015. Here are some of our opinions, insights and predictions into what trends we can expect and what practices CMO’s, start-ups, SME’s, larger organisations and agencies should avoid in 2015.
Matt Cutts has really gone and done it hasn’t he! Early in 2014 he made two announcements causing mass face palms so wide spread that their seismic waves could be felt world over; at the very least to all those working day in, day out in SEO. It wasn’t quite the Penguin or Panda updates of the past causing such despair, rather it was our own seconding guessing of Google, of where we should focus our SEO energies, where we were headed and how we need to improve. All these assumptions were apparently flawed....
2013 saw a lot of game changes for the digital marketing world. Firstly we are no longer content with the term SEO, feeling it puts us in too smaller box and doesn’t exactly allow clients to see the bigger picture (not to mention the negative connotations and reputations old SEOs managed to build alongside their nasty back links). We instead are looking for new words to describe our practice which is in many ways analogous to the way that search engine algorithms themselves have been changing.
Tis the season of goodwill, cheer and presents! We all know everything is changing in the world of digital marketing but that isn’t necessarily bad news, because with change comes innovation. New ways to approach tasks, if not made easier then at least more interesting. As our strategies have been evolving we have also have to adopt new tools to accompany the achievement of our goals. Something I’ve found great this year is the amount of new tools being provided to help collate and create relevant and interesting content.