Euro 2016 has drawn to a close and the elaborate marketing campaigns of the major sponsors will soon fade into obscurity. This year’s tournament has been the largest of its kind with the addition of eight new teams, twenty new games and roughly 230 million more viewers. With this additional attention, the competition has presented an excellent opportunity for brands to reach a new captive audience. Some manage to do this far better than others. This year, it wasn’t just the major sponsors that surged in popularity, many unofficial companies thrived too. So, what brands really did win big at the Euros?
Something very exciting is happening in the fashion industry. A new app, supported by Innovate UK is set to revolutionise the way we shop for clothes. Snap Fashion is an award winning app that allows you to take a quick picture of any garment and will immediately find you similar High Street options. The beauty of this technology is that it’s not just a simple search engine, it doesn’t give an exact result, it helps you seek inspiration from the initial item.
On a Friday afternoon in June, the Netleadz team ventured out of the office and towards the iconic Taste of London food festival in Regent’s Park. We were offered the tickets from our generous client Eatapas and decided to put them to good use! Walking up to the festival, there was a buzz of anticipation in the air – or it may have been the grumbling of hungry stomachs.
Euro 2016 kicks off on 10th June with hosts France facing off against Romania. We at Netleadz are getting in the mood for the tournament and couldn’t help see the similarities between managing a football team in the Euros and managing a Digital Marketing campaign. Take note Roy Hodgson, this is how it’s done.
Our very own, Xaver Matt, was recently invited to be keynote speaker at Techpitch 4pt5 to talk about what it is that actually gets an angel investor excited. Xav spoke about what he looks for in an investment, how a company should approach a pitch and how a start-up can utilise Digital Marketing to its full potential.
Techpitch is a great platform for start-ups to pitch their ideas in front of a crowd of investors, journalists, professional service providers and analysts. The event was a massive success and Xav’s presentation resonated with the...read more