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19 September 2016
by Ashley
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Pay-per-click advertising (PPC) is one of the most common features of a digital marketing campaign. It can also be one of the most expensive. For this reason, it’s imperative to not let any potential conversions slip away. We highly recommend using an A/B test to ensure your PPC ad measures up. The process of A/B testing is relatively simple though there are some important best practice guidelines that can often be overlooked.

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09 August 2016
by Ashley
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Video is taking over the web. Every day there are billions of videos watched online, so it’s no surprise to see that brands want to get in on the action and use the medium to maximise the visibility of their products or services. Unfortunately, it’s just not as simple as uploading any old piece of content and expecting the views to flood in. To set yourself up for success you need to be armed with a tried and tested video content strategy that covers every base, from creation to distribution and beyond!

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04 August 2016
by Ashley
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The millennial market possesses over £150 billion of buying power. If your company can tap into this, you’ve got a real opportunity for success. If you’re unfamiliar with it, the term millennial refers to anyone between the age of 18 and 29. This group is by far the most active on social media. Many companies have tried and failed to harness the power of an engaged millennial following. If you’re going after this market, there’s a few things to consider.

26 July 2016
by Ashley
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Pitching to potential investors as a start-up can be difficult and intimidating. Some manage to get it right whereas others seem to make the same mistakes over and over again. The truth is that your pitch for investment begins before your presentation and carries on after you’ve finished. Here are a few killer tips that will help you get it right:

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20 July 2016
by Ashley
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It might take you by surprise just how many similarities between digital marketers and DJs there really are. The premise of becoming a DJ is very similar to that of undertaking a business’ online marketing campaign. As with all sectors of business there are some that do it far better than others. So here’s why being a top DJ is like having great digital marketing skills – pay attention David Guetta, you might learn something.

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