Steps To A Successful Online Reputation Management Campaign

Online Reputation Management uses strategic and tactical SEO to demote negative listings from search engine results by promoting brand, PR and positive content pages. Read about the key points to consider when planning your online reputation management campaign:

Online Reputation Management Objectives

Typically the key objectives are:

Implement link building campaign to accelerate demotion of negative listings about brands, products or key personnel
Support online reputation management campaign for brands
Suppress negative mentions of brands, products and key personnel
Decrease the visibility of negative pages

Target Keywords

Brand terms
Products
Services
Key directors
Key personnel
Negative PR titles

Identify Requirements

Typically requirements are:

Review on-page optimisation for existing brand sites and brand profiles
Support development of online reputation management strategy
Link building for all brand sites and site pages
Online PR for all brand
Link building to promote other neutral / positive pages ranking for target keywords
Link building to promote brand accounts on other sites
Link building to promote press releases published about brands and directors
Project and campaign management
Administration and campaign support

Identify Scope

National or global search market
Search Engine focus Google, Yahoo!, Bing
Listing for default search results ‘everything’
Listing for specific search results ‘blogs’, ‘shopping’, ‘news’ etc..
Number of brand terms, products or director names
Current levels of negative news, pages and comments
Competing websites
Authority of websites with negative comments

Implementation and delivery of strategic and tactical link building campaign to demote negative listings from search engine results by promoting brand, PR and positive content pages.

Limitations & Risks

Solid, sustainable high search engine rankings depend on both on- and off-page factors and may be affected by factors outside your control such as changes to search engine algorithms. Typically, online reputation management projects have additional risk factors: