It might take you by surprise just how many similarities between digital marketers and DJs there really are. The premise of becoming a DJ is very similar to that of undertaking a business’ online marketing campaign. As with all sectors of business there are some that do it far better than others. So here’s why being a top DJ is like having great digital marketing skills – pay attention David Guetta, you might learn something.
Euro 2016 has drawn to a close and the elaborate marketing campaigns of the major sponsors will soon fade into obscurity. This year’s tournament has been the largest of its kind with the addition of eight new teams, twenty new games and roughly 230 million more viewers. With this additional attention, the competition has presented an excellent opportunity for brands to reach a new captive audience. Some manage to do this far better than others. This year, it wasn’t just the major sponsors that surged in popularity, many unofficial companies thrived too.