How to Handle Negative Feedback on Social Media

Even the most awesome brands get unhappy customers. The problem is, companies are no longer able to deal with complaints quietly. No, today customer pains are tweeted for all to see. And you better believe people are looking and judging your response. We often talk about how to nail your social media marketing, but you must never neglect the importance of customer service on these channels. Here are a few tips that’ll help you deal with negative feedback on social media.

Killer Tips to Maximise Visibility and Gain Startup Funding

So you’ve got a ground-breaking business idea and you want to make it a reality. Great news, you’ve come to the right place. You now need two key things to get off the ground; visibility and funding. Thankfully we can lend a hand with both. We’ve put a few of our own sparkly marketing techniques alongside some essential funding tips for startups from Innovate UK. Follow this killer guide and you’ll be on the right path.

Wearable Technology: A Marketing Gamechanger

The tech industry is infamous for changing so rapidly that companies struggle to keep up. As a brand, if you’re not an early adopter you can miss out on a huge marketing opportunity. We predict this type of change for the wearable tech market. The number of wearable devices in common circulation is set to rise exponentially in the coming years. The quicker companies are to utilise this platform for marketing, the more likely they are to engage with a new captive audience.

How Your Startup Can Make the Most of TechPitch 4.5

If you’re a startup in London, you’ve probably heard of TechPitch 4.5. The events bring together some of the most exciting startups in the industry. Each participant is given time to pitch their business idea to other companies, influencers and potential investors. Every event on the TechPitch 4.5 calendar is a huge opportunity for your business. This is why we’ve put together a short guide on how you can make the most of it.

Maximise PPC Conversions With These Best Practice A/B Testing Tips

Pay-per-click advertising (PPC) is one of the most common features of a digital marketing campaign. It can also be one of the most expensive. For this reason, it’s imperative to not let any potential conversions slip away. We highly recommend using an A/B test to ensure your PPC ad measures up. The process of A/B testing is relatively simple though there are some important best practice guidelines that can often be overlooked.

Creating a Killer Video Marketing Strategy

Video is taking over the web. Every day there are billions of videos watched online, so it’s no surprise to see that brands want to get in on the action and use the medium to maximise the visibility of their products or services. Unfortunately, it’s just not as simple as uploading any old piece of content and expecting the views to flood in. To set yourself up for success you need to be armed with a tried and tested video content strategy that covers every base, from creation to distribution and beyond!

How to Tap into the Millennial Market on Social Media

The millennial market possesses over £150 billion of buying power. If your company can tap into this, you’ve got a real opportunity for success. If you’re unfamiliar with it, the term millennial refers to anyone between the age of 18 and 29. This group is by far the most active on social media. Many companies have tried and failed to harness the power of an engaged millennial following. If you’re going after this market, there’s a few things to consider.

Killer Tips for Nailing Your Next Start-Up Investment Pitch

Pitching to potential investors as a start-up can be difficult and intimidating. Some manage to get it right whereas others seem to make the same mistakes over and over again. The truth is that your pitch for investment begins before your presentation and carries on after you’ve finished. Here are a few killer tips that will help you get it right: